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London No Stranger To Branded Residences Movement

Pairing luxury hotel brands with high-end residences appealing to the well-heeled is increasingly taking hold in world-class cities from Sao Paulo to Chicago to Miami, Fla.

Upscale hospitality brands like Ritz-Carlton, Waldorf Astoria, Mandarin Oriental and Four Seasons, and even top-shelf automotive, fashion and interior design brands, when linked with luxury residences, promise a level of amenities and service appealing to buyers of enviable income and taste. Such brands manage to eliminate from buyers’ minds the last lingering doubt they’re purchasing anything but the very best.

London is in the forefront of the branded residences phenomenon. Three of the most notable branded hotels to be unveiled in the city are the Mayfair Park Residences, (which represent the first-ever Dorchester Collection residences), the Residences at Mandarin Oriental Mayfair and Four Seasons Private Residences London. All strive to deliver uncompromising attention to detail in every sense of the term “luxury.”

Mayfair Park Residences

The Dorchester London, an iconic hotel name, is synonymous with old-world London elegance, refinement and class. So there should be no doubt the first-ever Dorchester Collection branded residences stand to deliver the epitome of luxury. Mayfair Park Residences, situated just off Park Lane, steps from the Dorchester and across the road from Hyde Park, is a collection of 22 boutique one-, two-, three- and four-bedroom apartment homes and Georgian townhouses aimed at high net-worth buyers.

Visionaries Patrick Jouin and Sanjit Manku are respectively the Parisian-based designer and architect responsible for creating the elegant and evocative interiors of Mayfair Park Residences. Featuring a luxurious blend of classic and contemporary design elements, the interiors are graced by Italian marble bathrooms, polished oak parquet floors, coffered ceilings, stone fireplaces and a bespoke Lasvit chandelier featuring 2,700 hand-cut pieces. On the ground level of the eight-story Mayfair Park Residences, a 10,000 square-foot health club offers light timbers, mirrored ceilings and exotic frondescence created from inlaid glass mosaic tiles, as well as a direct access point into one of London’s most well-equipped new wellness facilities.

The Residences at Mandarin Oriental Mayfair

Hanover Square, the oldest square in old Mayfair, is the setting for The Residences at Mandarin Oriental Mayfair. Offering residences that extend from studio apartments to one-, two- and three-bedroom apartment homes and four-bedroom penthouses, this is to be the first genuinely integrated hotel and residences delivered in central London.

Situated between Regent and Bond Streets, the residences provide Londoners ready access to the city’s most avidly sought dining, nightlife, entertainment and art galleries, as well as its most elegant shopping venues, ranging from Saville Row Tailors to the most upscale flagship luxury stores.

Its 80 for-purchase Mandarin Oriental Residences are offered along with a completely-integrated Mandarin Oriental Hotel offering 50 guest rooms and suites. Thus, family and friends always have a place to stay when visiting.

The Residences at Mandarin Oriental Mayfair will also provide an abundance of creature comforts designed to melt away the stresses of a busy day. Luxe amenities include a 25-meter swimming pool, residents’ lounge, and exceptionally well-equipped fitness center and treatment rooms to deliver the quintessential wind-down.

In the evenings, homeowners in the luxury building need only head to its its signature rooftop restaurant and bar. When ready to travel, they can enter their domiciles into rental pools that allow them to rent out residences for as many as 90 days every year.

Four Seasons Private Residences

The Four Seasons Private Residences in London at 20 Grosvenor Square is one of two properties, the other in Los Angeles, that are stand-alone residential settings bearing the imprimatur of the legendary Four Seasons brand. While they do not exist within a hotel or resort, they offer the sumptuous experiences, amenities and personalized service for which the Four Seasons staff is renowned. Along with these benefits comes a seamless ownership experience in one of the globe’s most coveted locations.

Other Four Seasons properties are situated alongside the hospitality offerings within Four Seasons resorts and hotels. These properties permit residents to avail themselves of the same pampering high-end amenities enjoyed by guests of the hostelry.

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